Market Pulse tm
Keeping the pulses of the ever-changing marketplace and society Bridging the knowledge gap - Seeing the reality
January 2010 - Hong Kong
Usage and spending behaviour on facial skin care products
MVA Business, Market, Social and Research investigates the usage and spending behaviour on facial skin care products amongst Hong Kong residents aged 15-59
In the past decade, rapid growth on the number of facial skin care products (FSC products) and facial treatment salons for both women and men reveals increasing concern of people in general on their own facial skin qualities. MVA BMSR recently undertook a survey on usage and spending behaviour on facial skin care products amongst Hong Kong residents aged 15-59 of both genders. "My facial skin is BADDD…!!!" 6 out of 10 Hong Kong consumers The survey results show that not many Hong Kong people were satisfied with their facial skin quality. "Black heads / white heads ( 黑头 / 油脂 粒 )" (54%) was the problem that over half of the respondents encountered, followed by "dry skin (皮肤太乾 / 缺 水)" (52%) and "dark circles / puffy eyes (黑眼圈 / 眼袋)" (43%). Specifically in winter, nearly 70% of respondents reported that they have "dry skin" problem. Increasing male concerns on facial skin qualities in winter
Usage of facial skin care products in winter
Male
No 49%
Yes 51%
The survey indicates that approximately half of male respondents (51%) would use facial skin care products in winter, compared to 85% among the female respondents. Common FSC products used by male and female respondents included "cleansing foam / milk", "lotion / emulsion", "toner" and "mask". About one-third (33%) claimed that they would increase the frequency in winter.
Top 5 Usage of facial skin care products in winter
Male Cleansing foam / milk (40%) Lotion / emulsion (27%) Toner (14%) Mask (12%) Face scrub (11%) Female Lotion / emulsion (70%) Cleansing foam / milk (67%) Toner (59%) Mask (57%) Night cream (52%)

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