中国移动通信集团公司
Annual Report 2012
2012 年年度报告
Future CHINA MOBILE 致信未来
中国移动通信集团公司
2012 年年度报告
01
[ 一封寄给未来的 ：]
你好，未来。 三年、五年后，当我们回首 2012，会如何定义这 不寻常的 366 天？ 当通信的焦点从语音转向流量，当手机的类型从功 能转向智能，当业 形式从产品转向应用……无 线宽带、智能终端、云 ，2012 一场 ICT 领域 颠覆性革命的浪潮，正前所未有地席卷全球。 一个移动互联网的时 如今真真 地摆在中国 移动的面前。
[ A letter to the Future: ]
Hello, Future.
In three or five years, when we look back on 2012, how would we define the unusual 366 days?
When the focus of communications transfers from voice to data, when the type of mobile phones transfers from feature to smart, when the mode of service transfers from sheer products to applications … Wireless broadband, smart devices, cloud computing - in 2012, a subversive revolution in the ICT area is sweeping the whole world in an unprecedented manner.
An era of Mobile Internet was right in front of China Mobile.
How to synergize the outstanding network to make it more effective?
如何让卓越网络，效益更加协同？ 如何让业务产品，平台更加开放、内容不断创新？ 如何让服务方式，更能满足客户的需要？ 如何让组织机制，适合移动互联网时 要求？ 如何让产业责任，与社会责任平衡发展？ 面对答案，行胜于言。这份年度报告记录了中国移 动面对机遇与挑战， 2012 转型发展的努力与实践。 它，也是一封寄给未来的 ，让时间见证所有期 待的实现，诠释移动如何改变生活。
How to make the service platform more open and contents more innovative? How to better serve the needs of customers with better service modes? How to make the organization mechanism better meet the demands of the Mobile Internet era? How to achieve coordinated development of corporate industrial responsibilities and social responsibilities?
To answer these questions, actions speak louder than words. This annual report records China Mobile's efforts and practices in its transformation and development in 2012 in the face of opportunities and challenges. It is also a letter to the future, when time will witness the realization of all expectations and explain how Mobile Changes Life.
CHINA MOBILE
Annual Report 2012
02
核心文化
Core Corporate Culture
企业价值观 Corporate Value:

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