Communications & Attitudes:
The Internet versus Print Media
Presented to: PRIMIR
John B. Horrigan
Associate Director for Research
Key questions
When will everything be like Star Trek
When reams of data are instantly available, easily analyzed, and accessed on a flexible and portable device.
Not any time soon, as people still:
Go to libraries
Buy books
Read newspapers . . . although less than before
What are frictions along the pathway to that vision
Two parts to the answer
Technology: depends on the evolution and convergence of three things:
Displays
RFIDs and sensors
Networks
Users: how they adopt new technology
Technology I: Displays
Technology II: Displays … electronic paper
RFIDs and Sensors: the internet in things
Well deployed in business practices and supply chains.
Growing use among consumers, e.g., smart cards or EZ pass
Consumer concerns about privacy is issue:
Need to develop tools that let people control information about themselves
Networks: Adoption of high-speed at home
Access on the go
(Sept 2007 survey)
46% of internet users, in past year, have gone online someplace other than home or work.
For adults under 30, 68% have done this.
Of this group:
65% have done this using their cell phones to access the web
64% have done this using a laptop on a wireless broadband to access.
20% have done this using a Blackberry, Palm, or PDA
Impact of innovations takes time
Pathway of innovation:
Invention disruption investment installation
This process can take up to 30 years, and we're at the beginning of the "installation phase" in the information & communication technology revolution
Why

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