• mscommoncomm > (Qualcomm/Snaptrack)
  • (Qualcomm/Snaptrack)

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    The Future of Mobile
    Applications
    John Canny
    UCB EECS
    Marc Davis
    UCB School of Information
    & Yahoo! Research Berkeley

    The Business
    There are 6.5 billion people on earth
    - only about 1.2 billion in "developed" countries
    They will buy 800 million mobile phones this year
    - one person in eight on the planet
    That's 4x PC or TV unit sales
    Fraction of smartphones
    should reach 40% by 2009
    - most common "computer"
    800m
    200m
    What kind of computer is it
    This year's Smartphone (free with service contract)
    150-200 MHz ARM processor
    32 MB ram
    2 GB flash (not included)
    Windows-98 PC that boots quickly!
    Plus:
    Camera
    AGPS (Qualcomm/Snaptrack)
    DSP cores, OpenGL GPU
    EV-DO (300 kb/s), Bluetooth
    200 mips
    What's Coming
    In the past, the platform was driven by voice+messaging
    Now the high end is driven by video, gaming, location,…
    The result is diversification of the platform, and sudden jumps in performance, e.g. Qualcomm has 4 platforms:
    Value platform (voice only)


    4. Convergence platform (MP3 player,
    gamer, camera,…) several times
    the performance of today's high-end

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