Unit Seven
Business Ethics and Manners
Lesson One Ceremonial Address
Lesson Two How to Speak Effectively in Public
Lesson Three International Business Negotiations
Lesson Four Banquet Manners and Etiquette Differences
Lesson One Ceremonial Address
Ⅰ.背景知识(Background Knowledge)
Ⅱ.范例(Samples)
Ⅲ.常用表达(Useful Expressions)
Ⅳ.练习(Exercises)
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Ⅰ.背景知识(Background Knowledge)
是在正式场合中接待客人时使用的一种文体,分为欢迎辞和欢送辞两种.
它通常由称呼语,正文和结束语构成.其格式如下:称呼写在第一行左边,顶
格书写.称呼语有:Dear Mr./Mrs./Miss..., Dear sir/madam, Dear comrades and
friends, Ladies and gentlemen, Boys and girls等.在写致辞的正文时,无论是欢
迎辞或是欢送辞,用词要有礼貌,语言要热情.致辞时,应把欢迎或欢送的人
物,身份,逗留或浏览的时间,主要活动以及离开的时间交代清楚.
Lesson One Ceremonial Address
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Sample 1
(参观工厂致辞)
Good morning. On behalf of all of the employees of this factory, I thank you for taking time to visit us.

Presently our factory is operating 24 hours a day to meet orders from overseas, so it might be a bit noisy. But by all means, take a good look around.

At each department the person in charge will give you a detailed briefing and will answer any questions you may have.

Now let me introduce Mr. Smith, who has had experience overseas, and who will be your guide throughout the day.
注 释
译 文
Ⅱ.范例(Samples)
Lesson One Ceremonial Address
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参考译文:
早安,我代表本工厂的员工,欢迎各位参观.
目前,我们工厂一天24小时运转以应付海外定单,虽然因此有点噪音,还是请各位仔细参观.
各部门负责人将向各位做详细的介绍,并且回答各位的任何问题.
现在让我介绍史密斯先生,他曾经在海外工作,今天他将负责带领各位参观.
Lesson One Ceremonial Address

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