"Sheet1"
"市场营销学专业指导性修读计划"
"分 类","课程代码","课程名称",,"学 分","周学时按学期分配",,,,,,,,"备注"
,,,,,"一","二","三","四","五","六","七","八"
"综合教育",,"核心课程","思想政治理论课模块",12,2,4,3,3,,,,,"I类核心课程 24学分"
,,,"六大模块",12,2,2,2,2,2,2
,,"体育",,4,2,2,2,2,,,,,"II类课程15学分"
,,"军事理论",,1
,,"大学英语","大学英语",8,"4+1","4+1"
,,"计算机应用基础I组","计算机应用基础I组",2,"2+2"
,,"其他综合教育选修课程","其他综合教育选修课程",6,2,2,2,,,,,,"III类课程6学分"
"基 础 教 育","MANA120001","数学分析(上)","数学分析(上)",5,"5+1",,,,,,,,"经管类 基础课程 25学分"
,"MANA120002","数学分析(下)","数学分析(下)",5,,"5+1"
,"ECON120001","政治经济学","政治经济学",3,3
,"MANA120003","会计学","会计学",3,"3+1"
,"MATH120044","线性代数","线性代数",3,,"3+1"
,"ECON120002","微观经济学A","微观经济学A",3,,3
,"ECON120003","宏观经济学A","宏观经济学A",3,,,3
,,"人文类,法政类基础课程","人文类,法政类基础课程",6,3,3,,,,,,,"6学分"
"专业教育","MANA130001","概率论与数理统计","概率论与数理统计",4,,,"4+1",,,,,,"专业课程 65学分"
,"MANA130002","程序设计I","程序设计I",3,,,"3+1"
,"MANA130003","管理学导论","管理学导论",3,,,3
,"MANA130004","财务管理","财务管理",3,,,3
,"MANA130005","运筹学","运筹学",4,,,,"4+1"
,"MANA130006","营销管理","营销管理",3,,,,3
,"MANA130007","管理信息系统","管理信息系统",3,,,,3
,"MANA130008","运营管理","运营管理",3,,,,3
,"MANA130055","消费者行为学","消费者行为学",3,,,,,3
,"MANA130056","营销研究","营销研究",3,,,,,"3+1"
,"MANA130057","营销战略","营销战略",2,,,,,2
,"MANA130058","新产品开发管理","新产品开发管理",2,,,,,2
,"MANA130059","营销渠道管理","营销渠道管理",2,,,,,2," "
,"MANA130060","整合营销沟通","整合营销沟通",2,,,,,,2
,"MANA130061","定价策略","定价策略",3,,,,,,3
,"MANA130062","服务营销","服务营销",2,,,,,,2
,"MANA130063","品牌管理","品牌管理",2,,,,,,2
,"MANA130016","实习调查","实习调查",2,,,,,,,,"*"
,"MANA130017","毕业论文","毕业论文",4,,,,,,,,"*"
,,"专业选修课","专业选修课",12,,,,,,3,6,3
" 任意选修",,,,4,,,,4,,,,,"4学分"
"应修学分小计",,,,145,26,26,26,25,13,14,6,9," "
"周学时小计",,,,,31,31,30,27,14,14,6,3
"Sheet2"
"Sheet3"