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  • (英国剑桥大学考试委员会UCELS)

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    Culture (including cultural differences, business etiquette, etc.)
    From learning Business English you need acquired:
    Confidence and fluency in speaking
    Skills for organizing and structuring information
    Sufficient language accuracy to be able to communicate ideas without ambiguity and without stress for the listener
    Strategies for following the main points of fast, complex, and imperfect speech
    Strategies for clarifying and checking unclear information
    Speed of reaction to the utterances of others
    Clear pronunciation and delivery
    An awareness of appropriate language and behavior for the cultures and situations in which they will operate
    Practical reading and writing skills
    3. Why should we learn business English
    With the entrance to WTO and world globalization, more and more Chinese begin to work in foreign-owned enterprises or joint-ventured enterprises. Business English provide them with the advantages in entering such companies competing with others and help them deal with their work.
    How can you learn your English well
    As we all know, business English is used in business situations, which is one of the branches of English for special purposes. If people want to achieve an effective mastery of business English, they should know something about business for general purposes.
    First be quite fluent in basic English. if their English is rusty or if they can't write or speak English at all, they must work hard to lay a solid foundation until they have reasonable listening, speaking, reading and writing skills. When understanding English conversations and communicating with native English speakers in daily situations do not prove difficult, people can then go on to the stage of picking up some expressions or jargon used in business situation.
    Actually, the spelling of most business expressions or jargon is familiar to learners. The difference is that their meanings have been changed. For instance, such words as "presentation"," offer" and "line" have acquired new meanings in business contexts. Learners can grasp these expressions either through reading extensively some business English articles or memorizing them from vocabulary books. Only by doing so can they attain a satisfactory level in business English.

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