Introduction Unit
Objectives: Upon completion of the unit, students should be aware of: The general information of Business English
The general information of the BEC Certificate and BEC Exam
The content of the textbook 《Pass Cambridge BEC Vantage》
The vocabulary skills
Introduction to Business English
Warm-up questions
What is Business English
What is involved in Business English
Why should we learn Business English
How can we learn Business English well
1. What is Business English
In the last two decades, Business English has attracted increasing interest and awareness. Business English courses are offered by many universities, colleges and language schools.
Then, what is Business English Up to now, most of the learners do not have very clear idea about Business English. Some people consider it as English plus business vocabularies. Maybe what they think has sense, but it is not completely right. For example, if you are a businessman doing international trade, do you think it is necessary to know something about what international trade besides English language and some business vocabularies The answer is of course. So it doesn't mean that one can do well in business activities and deal well with every business problems if he knows English and some business vocabularies.
Indeed, Business English is a language which is used in business situations which is one of the branches of English for special purpose, or Business English must be seen in the overall context of English for Specific Purposes (ESP).
2. What is involved in business English
Business English is a mix of specific content (relating to a particular job area or industry) and general content (relating to general ability to communicate more effectively although in business situations).
Briefly speaking, it involves four aspects:
English
Business skills
Business vocabulary (jargon)

下一页