Annual Report 2008
Our Mission
Perfecting the Quality of Life
GOME Electrical Appliances Holding Limited
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Contents
Gome at a Glance Five Year Financial Summary Financial and operational Highlights Chairman's Statement management Discussion and Analysis major events 2008 Directors and Senior management Profile Risk Factors Report of the Directors Corporate Governance Report Independent Auditors' Report Consolidated Income Statement Consolidated Balance Sheet
Gome is undergoing a period of strategic transformation from scale expansion to efficiency management with the operational focus moving from revenue growth driven by increase of new stores to earnings enhancement driven by individual store profitability.
2 3 4 6 12 38 40 46 50 67 82 84 86 90 92 93 184
Consolidated Statement of Changes in equity 88 Consolidated Cash Flow Statement Balance Sheet Notes to Financial Statements Corporate Information
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GOME Electrical Appliances Holding Limited
GOME at a Glance
The number of Gome's members reached 22,000,000 at the end of 2008.
leading chain-store retailer of household appliances and consumer electronic products in China
OutlOOk PrOsPECts
In 2009, Gome will continue to provide the industry's leading consumers experience, embracing the most extensive range of products, delivered at the most competitive prices. The Group will offer its suppliers a channel platform that creates optimum economies of scale and efficiency. In such a way, the Group will achieve healthy and sustainable growth of the business, as well as ensuring a long-term and stable return for investors.
Revenue (RMB million)
45,889 42,479
Consolidated gross profit margin
16.94%
15.64%
08
07
08
07
2008 RMB million Revenue Gross profit Consolidated gross profit margin* Profit from operating activities
* income)/revenue
2007 RmB million 42,479 4,095 15.64% 1,803

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