东吴大学英语线上学习辅助教材基础写作篇
-萧旭峰
讨论
什麼是具体 什麼是明确
好的开头(Introduction)
好的中间(Discussion)
好的结尾(Conclusion)
我们先来看看下面这个范例
取材自萧旭峰ImageDJ Creative Suite "公司简介"
大纲
Introduction
Discussion A
Discussion B
Conclusion
Introduction
ImageDJ is a leading imagery provider of royalty-free creative digital contents. Since incorporated in 1995, we have been supplying quality stock photography to creative professionals at very affordable prices. Our commercial-grade imagery products are innovative, wholly owned, model-released and full of selections.
明确 具体
明确和具体其实指的是同一件事,也就是把叙述的事件(物)讲清楚,说明白.
在写主题(旨)句的时候,明确/具体更是重要.
这篇公司简介首段的主题句,找到了吗 它够明确,具体吗
ImageDJ is a leading imagery provider of royalty-free creative digital contents.
具体:ImageDJ
明确:a leading imagery provider of royalty-free creative digital contents
说明(一)主题句
具体:一开头即清楚说明ImageDJ是什麼 (is a leading imagery provider)
明确:本文为一篇公司简介,全篇字数有严格限制,开头提纲挈领,当然不可太长.以图库公司为例,交代清楚是royalty-free(免权利金)还是 rights-managed(租正片)是非常重要的.
说明(二)
接著主题句后,简单交代公司成立时间(Since incorporated in 1995)及主要服务项目,特色为何(we have been supplying quality stock photography to creative professionals at very affordable prices).
目的为吸引投资者,及合作经销伙伴.
Key words: 1995, quality stock photography, creative professionals, affordable prices.
说明(三)
最后再强调图库产品相关的重要讯息及特色:
Innovative 图的创新
Wholly-owned 自有品牌
Model-released 肖像权释放
Full of selections 多元化的选择